Here is the list of the top ten fighters who couldn’t back up their trash talk when it was time to fight. Like Correia, many fighters like to spend more time talking and attracting media than training and fighting. Last week, after her long trash talking campaign against Ronda Rousey, Bethe Correia screamed “don’t cry!” repeatedly at the champion’s face during weight ins, only to get knocked out in 34 seconds the next day - quite embarrassing for someone who promised to destroy Rousey about 20 times. Trash talking can definitely be a double edged sword if you win, you get a big check and long-lasting fame but if you lose, you are left with nothing but humiliation and disappointment. With the rising popularity of mixed martial arts, more and more fighters are mastering the art of trash talking: some however, forget to become masters in their sport. This fight drew in millions of PPV buys around the world, and bars were filled with people who did not know who either fighter was, simply watching to see the two men settle their differences. In fact, one can speculate that the Jones/Cormier brawl sold the fight more than all of Zuffa’s marketing strategies combined. There is a clear pattern between pay-per-view buys and trash talk. We saw the lengths Jordan went with his competitiveness in The Last Dance documentary, but it goes way beyond a few stories about trashing teammates and getting the best of those who dare challenge him. In the case of McGregor, he had not yet accomplished greatness before he beat Dustin Poirier, but the hype surrounding him let him cash those big checks from Uncle Dana. Just think about Ronda Rousey and Connor McGregor who, thanks to their sharp tongues and hands, have become some of the highest paid athletes in the UFC (and movie stars, in Ronda’s case). When added with incredible skill and potential, trash talking can earn a fighter a lot of money.
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